Step 2: Market on Social
Increase Your Store Views
Creators typically see their first conversion after about 100 unique storefront visits. Here's how to drive those clicks without paid ads.
First: Link Everywhere
Creators who list their store URL in both TikTok and Instagram bios earn roughly 2× more than those who bury the link.
- • Put the link in the first line of each bio
- • Pin a "Start Here" video
- • Add a "Store" Story Highlight
10 Tactics to Drive Traffic
Talk About Your Offer—Weekly
Mention your store or flagship product in at least one piece of content every week.
Crystal-Clear Calls to Action
"Ready to level up? Tap my link in bio." Spell out exactly where to click.
Story-Driven Problem/Solution Posts
Share a quick before-and-after: the pain, the fix (your product), and the result.
Live Q&A Sessions
Answer questions in real time and drop your link in the pinned comment. Lives get priority in algorithms.
Bite-Size Tutorials
30-second Reel showing your template in action or a screen-record of your course.
Limited-Time Discount
Run a 24-hour "founder's price" campaign. Scarcity = curiosity = traffic.
Caption CTAs
End every caption with a one-line CTA and arrow emoji pointing to your bio link.
Instagram Highlights Hub
Create Highlights titled "Products", "Freebies", and "Reviews" with swipe-up links.
Social Proof Spotlight
Post DM screenshots or reviews in stories. Add "Grab yours—link in bio."
Check Analytics & Double-Down
See which post drove visits. Re-create winners; tweak or drop the rest.
The Traffic Formula
Visibility (link in every bio) + Consistency (mention weekly) + Clarity (crystal-clear CTAs) = Traffic growth
Traffic Coming? Know Your Margins
Once those views start rolling in, understand exactly how much you keep on each platform.
Calculate Platform Fees