Step 2: Market on Social
Marketing on TikTok & Instagram
TikTok and Instagram are where creators turn attention into income—fast. Focus on three simple levers: show your real story, offer free value, and let happy buyers promote you.
Short-Form Video
Highest ROI for most creators
Stories
Daily touchpoints
Lives
5× higher conversion
1. Be Yourself & Lean Into Your Story
Your story is the only thing competitors can't copy. Make it the hook of your content.
What to share:
- • Origin moment — Why you started (the struggle makes you relatable)
- • Behind-the-scenes — Raw clips of product design or order packing
- • Mini-wins — Screenshots of first sales or customer DMs
- • Values & quirks — Your routine, your pet, your favorite music
Keep talking-head videos under 30s. End every post with a clear CTA.
2. Provide Free Value First
People pay faster when you've already helped them. Think of free content as "try-before-you-buy."
Value ideas:
- • 30-second hack — "How I script Reels in Notion (free template link in bio)"
- • Carousel checklist — "5 captions that doubled my comments—swipe to steal"
- • Live demo — Show how you edit a viral clip in real time
- • Duet/Stitch — React to a trend, then add your expert twist
Aim for a 10:1 ratio—ten helpful drops for every explicit product pitch.
3. Use Your Customers To Sell For You
Nothing beats social proof. Turn satisfied buyers into a content engine.
- 1. Ask up front — "Record a 10-sec clip using your new preset—tag me for 20% off your next order."
- 2. Showcase & tag — Re-post customers' videos to Stories/Reels
- 3. Highlight weekly wins — Friday carousel featuring three customer results
Conclusion
Your first $1,000 doesn't require fancy gear or a huge audience.
- • Keep content authentic
- • Over-deliver on free value
- • Turn every buyer into a brand ambassador
Make Sure You Price Right
All that content effort pays off when you understand your profit margins.
Calculate Your Fees