How do I overcome the fear of selling?

Reframe selling as serving. You're not pushing products—you're offering solutions to problems your audience has. Focus on the transformation you provide, not the transaction.

What's the best way to market my products?

Share your story and the problems you solve. Use testimonials and social proof. Create content that demonstrates value. Be consistent and authentic—people buy from those they trust.

How do I promote without being pushy?

Lead with value first. Share tips, answer questions, and help people for free. When you do promote, focus on who your product helps and what outcome it delivers, not just features.

How often should I promote my products?

Mention your products at least once a week. Use stories, pinned posts, and email to maintain visibility. Most of your audience won't see every post, so consistent promotion is key.

Back to Seller Guide

Step 2: Market on Social

How to Market Your Products

Building an online business means your audience gets real solutions from you, and you earn the freedom to keep creating.

Step 1: Overcome the "Sales Ick"

Selling ≠ Selling Out—It's Serving. You know your audience's pain points better than any brand. When you don't charge for that solution, your business stays a hobby and followers keep stumbling.

Fear: "They'll call me a sellout."

Reframe: "I'm letting them shortcut the struggles I already solved."

Fear: "I only have 500 followers."

Reframe: "If 20 of them buy at $49, that's $980—momentum."

Fear: "I hate pushing."

Reframe: "Teaching first, inviting second isn't pushing."

Step 2: Value First, Offer Second

Rule of Thumb: Teach → Tease → Tag the CTA

30-Second Script Template:

1. Hook (0-3s): State the pain — "Editing eats all your time?"
2. Micro-Win (4-20s): Give one actionable tip
3. Invite (21-30s): "My full toolkit is in my bio link."

Viewers experience an instant result ⇒ trust spikes. The product feels like the logical next step.

Step 3: Go LIVE for Real-Time Conversions

Lives turn curiosity into checkouts—fast.

1. Pin your store URL before you go live
2. Kick off with value — "Today we're fixing your first hook—drop your niche in chat"
3. Loop CTAs naturally every 5–7 minutes
4. Let happy customers answer questions in chat (social proof in the wild)

Step 4: Collect & Display Customer Proof

• After-purchase email: "Reply with a 10-sec win video—score 20% off your next product."
• Repost testimonials in Stories, Reels, and on your product page
• Stack urgency ethically: "Price climbs to $29 on Monday."

Conclusion

Selling is simply extending the help you already give for free—only now you're rewarded and sustainable.

• Shift the mindset — selling is serving
• Teach first — prove your value before asking
• Go live — real-time connection converts
• Showcase proof — let customers sell for you

Price Smart, Profit More

Before you set your prices, understand how much each platform takes.

Calculate Your Fees

TikTok & Instagram Marketing Increase Your Store Views Increase Your Odds of Making $1,000