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Step 1: Build an Offer

Launch Your First Digital Product

Turning an idea into paid revenue doesn't require an army of followers. It takes a clear niche, a lean offer, and a compelling product page.

1. Lock in a Profitable Niche

You only need a few dozen early believers to validate a first offer. Find the overlap of three signals:

  • β€’ Repeating questions in DMs/comments β†’ proven demand
  • β€’ A skill or shortcut you already mastered β†’ credible supply
  • β€’ A market that spends (health, money, relationships, productivity)

2. Choose the Right First Product

FormatEffortPriceBest For
Cheat-sheetLow$5–$9Fast wins
E-book / mini courseMedium$12–$35Evergreen content
1-on-1 callHigh$50–$199Transformation

3. Price with Confidence

Use the value ladder:

  • β€’ Freebie ($0) β€” Grows your email list
  • β€’ Entry ($5-$19) β€” Filters action-takers
  • β€’ Core ($49-$149) β€” Main profit driver
  • β€’ Premium ($250+) β€” Coaching / cohort

Realistic first goal: Sell 20 copies of a $19 mini-guide = $380

4. Write a Product Page that Converts

Follow the 3-Part Formula:

  1. 1. What it is β€” "30-day Reel Planner (Notion template)."
  2. 2. Who it's for β€” "Busy wellness creators who need daily prompts."
  3. 3. Outcome β€” "Post in <10 min/day and grow followers 3Γ— faster."

5. Add Revenue-Boosting Extras

  • β€’ Bonus β€” Free workbook or swipe file (increases perceived value)
  • β€’ Order Bump β€” "Add my Calendar for $9" (one-click at checkout)

6. Publish & Promote

  1. 1. Put your store link in the first line of TikTok & IG bios
  2. 2. Tease the launch with BTS Stories
  3. 3. Post short-form video (Hook β†’ Tip β†’ CTA)
  4. 4. Go Live on launch dayβ€”answer questions, pin your store link
  5. 5. Email your list (even if it's 30 people)

Expect roughly 100–120 visits per first sale while you refine messaging.

Key Takeaways

  • β€’ Serve a real pain your current followers talk aboutβ€”no 100k audience required
  • β€’ Start small: a $9–$29 asset is friction-free proof of concept
  • β€’ Explain outcome > features on the product page
  • β€’ Layer bonuses or bumps to lift average order value
  • β€’ Promote with short video + Lives; measure, tweak, repeat

Know Your Profit Before You Price

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