How do I launch my first digital product?

Follow these steps: 1) Lock in a profitable niche, 2) Choose your minimum viable product, 3) Create your product page, 4) Set up payment processing, 5) Announce to your audience, 6) Iterate based on feedback.

How many followers do I need to launch a product?

You don't need thousands of followers. A few dozen engaged believers are enough to validate your first offer. Focus on engagement quality over follower count.

What should my first product be?

Start with something you can create quickly: a PDF guide, template pack, or single coaching session. Avoid building elaborate courses before validating demand.

How do I know if my product idea is good?

Look for signals: Are people already asking you questions about this topic? Are similar products selling? Can you articulate a clear transformation or outcome? Pre-sell to a small group to validate.

Back to Seller Guide

Step 1: Build an Offer

Launch Your First Digital Product

Turning an idea into paid revenue doesn't require an army of followers. It takes a clear niche, a lean offer, and a compelling product page.

1. Lock in a Profitable Niche

You only need a few dozen early believers to validate a first offer. Find the overlap of three signals:

• Repeating questions in DMs/comments → proven demand
• A skill or shortcut you already mastered → credible supply
• A market that spends (health, money, relationships, productivity)

2. Choose the Right First Product

Format	Effort	Price	Best For
Cheat-sheet	Low	$5–$9	Fast wins
E-book / mini course	Medium	$12–$35	Evergreen content
1-on-1 call	High	$50–$199	Transformation

3. Price with Confidence

Use the value ladder:

• Freebie ($0) — Grows your email list
• Entry ($5-$19) — Filters action-takers
• Core ($49-$149) — Main profit driver
• Premium ($250+) — Coaching / cohort

Realistic first goal: Sell 20 copies of a $19 mini-guide = $380

4. Write a Product Page that Converts

Follow the 3-Part Formula:

1. What it is — "30-day Reel Planner (Notion template)."
2. Who it's for — "Busy wellness creators who need daily prompts."
3. Outcome — "Post in <10 min/day and grow followers 3× faster."

5. Add Revenue-Boosting Extras

• Bonus — Free workbook or swipe file (increases perceived value)
• Order Bump — "Add my Calendar for $9" (one-click at checkout)

6. Publish & Promote

1. Put your store link in the first line of TikTok & IG bios
2. Tease the launch with BTS Stories
3. Post short-form video (Hook → Tip → CTA)
4. Go Live on launch day—answer questions, pin your store link
5. Email your list (even if it's 30 people)

Expect roughly 100–120 visits per first sale while you refine messaging.

Key Takeaways

• Serve a real pain your current followers talk about—no 100k audience required
• Start small: a $9–$29 asset is friction-free proof of concept
• Explain outcome > features on the product page
• Layer bonuses or bumps to lift average order value
• Promote with short video + Lives; measure, tweak, repeat

Know Your Profit Before You Price

Different platforms take different cuts. Use our calculators to see exactly what you'll keep.

Calculate Your Fees

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