Step 3: Sell Successfully
Store Setup Checklist
Scroll-stopping content means nothing if visitors stall at your checkout. Use this 8-point checklist to audit your store.
Many creators either dump every idea into their store ("something for everyone!") or spotlight nothing at all. The fix isn't more offers—it's strategic curation.
Is Your Store Link Everywhere It Counts?
Put the link in the first line of each bio. Pin a "Start Here" video. Add a "Store" Story Highlight.
How Many Products Are You Showing?
Starter: 1–3 items. Growing: 4–6 items. Advanced: Rotate seasonal (max 6 at a time). Decision fatigue kills conversions.
Is Your Best Offer Above the Fold?
First two slots are premium real estate. Show your highest-converting evergreen product or time-sensitive launch.
Do You Cover the Whole Price Ladder?
Freebie ($0) → Entry ($5-$19) → Core ($49-$149) → Premium ($250+). One product can't serve all buying moods.
Can a Stranger Understand Each Listing in 5 Seconds?
Include a one-line value statement. Check: What is it? Who's it for? What result? Why now?
Are You Leveraging Social Proof?
Ask every buyer for a sentence or clip. Embed the best on product pages. Pin a "Results" highlight.
Is Your Layout Balanced?
Spotlight (large): 1-2 flagship offers. Button (sleek row): supporting items, freebies, add-ons.
Do Your Thumbnails Match the Promise?
Use bold text + outcome imagery. Stick to a consistent color palette. Design cohesive covers.
Conclusion
A high-performing store isn't about quantity—it's about clarity, hierarchy, and proof.
Run this checklist monthly: prune excess items, elevate hero offers, refresh visuals, and spotlight results.
Price Right, Profit More
Your price ladder only works if you understand what you actually keep.
Calculate Your Fees